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About Us


The Hughes Group was started in 1953 in Santa Barbara, California. In 1970, they picked up the Honda franchise and were officially the 47th Honda dealer in the United States of America. In 1988, Hughes decided to move the dealership to its current location on South Kellogg Avenue in Goleta, making it a stand-alone franchise.

Santa Barbara Honda has been acknowledged as one of the best Honda dealerships in customer service for Southern California. Our sales staff is knowledgeable and courteous. Our Service Department has been awarded for Honda's Fixed First Visit because of our dedication to quality and excellence. We are proud to be a Honda franchise and continue the Honda legacy of providing exceptional quality and value.